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Master the AI Marketing Revolution: Empower Your Business with Cutting-Edge Strategies

Great to be on a podcast with Perfomance Works International


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AI Marketing Revolution - A Major Boom for Entrepreneurs

Being on this podcast ignited some fascinating perspectives, tying them into the core ideas behind my keynote speeches done remotely and my face to face presentations - the paradigm shift in leadership and thinking models sparked by AI.

Entrepreneurs are saddled with the task of determining how this new technology can be used to increase productivity. However, the question arises if increase in profits would sideline employee wellbeing, or would it pave the way for a more balanced and rewarding work climate?

Swiftly, I reminisce about the intriguing conversations I had with some top-level individuals about AI marketing during a training session in Manchester.

The solution lies in striking the right equilibrium between AI and human input. This approach will not only value and empower human workers but also unlock businesses' potential and trigger innovation and growth. Now is the time to leverage the bounty of AI and shape an improved future of work.

AI: At the Helm of Business Evolution

In this episode of ‘Rethink Leadership’ podcast, the host, Jeremy Blain welcomes me, Dan Sodergren back, an AI and digital marketing expert. We explore the implications of AI in the business sector and how it will determine the future for leadership.


According to Jeremy Blain I bring a wealth of industry experience and connections from over a decade of working with AI, sharing insights on AI's rapid growth and potential across various fields.

As technology keeps evolving, it has become imperative for business leaders to stay updated about AI and its impact on the global business environment. AI has the potential to cause seismic shifts not only in various sectors but also the way companies and leaders function. It's a monumental tool to improve productivity and efficiency while preserving the human element in the digital age. In an atmosphere of scepticism and concerns surrounding AI, it's vital to focus on the brighter side and embrace its potential to make us all the more human. As I suggest in the podcast,

"Applauding technology that nurtures human connection is key, and AI is instrumental in achieving this balance."

AI and sophisticated language models are redefining organizational operations. While people debate if real AI demands sentience, the power of machine learning coupled with smart algorithms is propelling the fifth industrial revolution. This fast-paced evolution took many, including futurists like me, by surprise.

Towards Remote Work and Merged Work Models

The fourth industrial revolution, triggered by the global pandemic, introduced remote work to the world. Almost instantly, there was a whopping increase in remote work engagement by knowledge workers, scaling up from 4% to 90%. This mixed work model is here to stay, and it has the potential to substantially enhance productivity. However, the rise of AI has sped up this transformation in unexpected ways, making it evident that AI technology will play a crucial role in shaping the future of work.

By leveraging advanced language models like GPT-4, organizations can harness the wide array of knowledge it offers, unlocking a plethora of opportunities. It's time to respond positively to this revolution and explore the limitless business possibilities it puts forward.

This could well be the start of THE FIFTH INDUSTRIAL REVOLUTION ALREADY.

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Want to dive deeper into AI? Tune in to the podcast on


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For those who wish to hone their AI skills, join the AI Marketing Course.

Those leading a team can reach out to me at, and I would be more than happy to assist your team in exploring the power of AI.

For keynote enquiries, please connect with Pomana Partners.